A Studio Built to Find the Stories That Turn Your Customers into loyal fans
Great brands don’t just sell—they storytell. If you want more impact, more loyalty, and yes—more sales—start with a story worth sharing.
We're a Brand Entertainment Studio dedicated to finding and developing authentic stories that audiences actively choose to watch.
Most brand content isn't worth watching.
But your business is playing a bigger game– and you know you need content that rises to meet the expectations of today’s consumer. They’re savvy, skeptical, and distracted.
What moves people isn’t just content—it’s story-driven, cinematic experiences that inspire action and deepen brand loyalty.
Meet Rachel Nussbaum– Your Executive Producer
CEO & Executive Producer
of Specular Studios, a boutique branded entertainment company that transforms brands into storytellers
15+ years of experience
producing flagship campaigns and content for major brands including Microsoft and Amazon
Bicultural perspective
as a Korean-American creator, specializing in content that bridges cultures and speaks to global audiences
Brand storytelling expert
who helps marketers move beyond specs and features to create emotionally resonant, entertainment-first content
Host of Brand Story Lab podcast,
exploring how forward-thinking brands turn predictable moments into stories worth sharing
Mission-driven producer
focused on developing original content that audiences choose to watch, proving the best brand stories are the ones people actually want to see
Meet the spec[tac]ular team
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
Director, producer
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
Director, producer
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
cinematographer, photographer
Jeff Scott Shaw
Jeff tells bold, human-centered stories with a camera and a drone, elevating brands like Amazon, Puma, and Microsoft, and landing features in The New York Times and People Magazine. His film The BLOCK Project: Seattle turned architecture into activism, screening in NYC, DC, and LA. A champion for underrepresented voices, Jeff launched Badass Women—a doc series with a 75% women-led crew. Off set, he’s into cast iron, oyster farming experiments, Sounders soccer, and the mysterious charm of guard llamas. If it’s got heart and a great story, Jeff’s in.
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
Art Director, Motion Designer, Editor
Timothy Alan
Tim brings 15 years of motion mastery to the screen—blending design, storytelling, and animation into striking, strategic visuals. From Fortune 500s to indie brands, he’s led teams through complex creative terrain with clarity, heart, and a sharp design eye. As an art director and editor, he champions bold ideas and smooth collaboration, making space for every voice to shine. Whether he's crafting sleek motion graphics or leveling up a brand’s visual identity, Tim’s focus stays fixed on impact and innovation. Off the clock, you’ll find him skiing, boating, and coaching youth sports in the Pacific Northwest—with his dog never far behind.
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
Post Production Supervisor, Editor
Graeme Lowry
With 25+ years in the cut, Graeme is a post-production powerhouse who blends storytelling instinct with bleeding-edge tech. From The Bachelor and The Simple Life, to Xbox and Amazon, he’s shaped everything from reality TV to global brand campaigns—always with an eye for emotional clarity and narrative flow. As founder of GLxLabs, he builds post pipelines that are fast, flexible, and built for the future, fusing editorial craft with AI and automation. Whether slicing seconds or sculpting longform arcs, Graeme brings precision, heart, and a sharp editorial mind to every frame.
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
story strategist
jenna reback
Jenna is a Hollywood-trained screenwriter turned brand whisperer. Before founding Blueberry, she wrote for Marvel and Netflix—now she channels that same story instinct into helping ambitious founders and companies shape bold messaging at make-or-break moments. From Adobe to Pinterest to buzzy startups, Jenna brings clarity, edge, and cinematic flair to every project. Oh, and she’s a synesthete—your name has a flavor, and hers? Blueberries, of course.
Specular Studios operates with a core team of storytelling experts and partners with a curated network of directors, cinematographers, editors, and other specialists for each project. This model allows us to assemble the perfect team for your specific story while maintaining the flexibility and efficiency of a boutique studio.
Meet the spec[tac]ular team
Specular Studios operates with a core team of storytelling experts and partners with a curated network of directors, cinematographers, editors, and other specialists for each project. This model allows us to assemble the perfect team for your specific story while maintaining the flexibility and efficiency of a boutique studio.
Director, producer
Cheryl Ediss
Cheryl is a director with a producer’s precision—and a gift for turning bold ideas into unforgettable stories. Whether she’s leading crews across continents or capturing quiet moments with fierce emotional clarity, she brings vision, heart, and hustle to every frame. Her work spans branded content, doc films, and music videos, always grounded in a deep respect for place, people, and purpose. Inspired by her daughter’s fearless spirit, Cheryl champions collaboration and crafts narratives that move, provoke, and inspire. She sees locations as living, breathing characters—and brings them to life with her signature touch.
cinematographer, photographer
Jeff Scott Shaw
Jeff tells bold, human-centered stories with a camera and a drone, elevating brands like Amazon, Puma, and Microsoft, and landing features in The New York Times and People Magazine. His film The BLOCK Project: Seattle turned architecture into activism, screening in NYC, DC, and LA. A champion for underrepresented voices, Jeff launched Badass Women—a doc series with a 75% women-led crew. Off set, he’s into cast iron, oyster farming experiments, Sounders soccer, and the mysterious charm of guard llamas. If it’s got heart and a great story, Jeff’s in.
Art Director, Motion Designer, Editor
Timothy Alan
Tim brings 15 years of motion mastery to the screen—blending design, storytelling, and animation into striking, strategic visuals. From Fortune 500s to indie brands, he’s led teams through complex creative terrain with clarity, heart, and a sharp design eye. As an art director and editor, he champions bold ideas and smooth collaboration, making space for every voice to shine. Whether he's crafting sleek motion graphics or leveling up a brand’s visual identity, Tim’s focus stays fixed on impact and innovation. Off the clock, you’ll find him skiing, boating, and coaching youth sports in the Pacific Northwest—with his dog never far behind.
Post Production Supervisor, Editor
Graeme Lowry
With 25+ years in the cut, Graeme is a post-production powerhouse who blends storytelling instinct with bleeding-edge tech. From The Bachelor and The Simple Life, to Xbox and Amazon, he’s shaped everything from reality TV to global brand campaigns—always with an eye for emotional clarity and narrative flow. As founder of GLxLabs, he builds post pipelines that are fast, flexible, and built for the future, fusing editorial craft with AI and automation. Whether slicing seconds or sculpting longform arcs, Graeme brings precision, heart, and a sharp editorial mind to every frame.
jenna reback
Jenna is a Hollywood-trained screenwriter turned brand whisperer. Before founding Blueberry, she wrote for Marvel and Netflix—now she channels that same story instinct into helping ambitious founders and companies shape bold messaging at make-or-break moments. From Adobe to Pinterest to buzzy startups, Jenna brings clarity, edge, and cinematic flair to every project. Oh, and she’s a synesthete—your name has a flavor, and hers? Blueberries, of course.
story strategist
- Sandy Asher, Microsoft
“Rachel is a seasoned video producer with years of experience in high-level corporate video."
She builds unparalleled trust with every client with ease and her ability to tailor each project for the best end result is exceptional.”
